Alex Rusakov Experience
Senior Marketing Manager
*MY.GAMES - Video game publisher*
*May 2020 - 2022 - 2 years*
- Revamped ROI-centric marketing campaigns across Google Ads, Facebook Ads, and Microsoft Ads, boosting performance for in-house MMORPG and Shooter titles including Warface and Lost Ark.
- Leveraged Google Analytics and proprietary tools to fine-tune ad strategies based on predictive metrics.
- Managed the execution of global direct response paid affiliate campaigns
- Directed and fine-tuned paid ad campaigns for partnered mobile game publishers, optimizing returns.
### Key achievements:
- Skyrocketed monthly revenue for ArcheAge by 11.5x and ROAS from 13% to 112%.
- Doubled monthly payer count for Lost Ark via optimized paid traffic, marking a 109% increase.
- Successfully led ad strategy for the global CBT launch of World War 3.
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## Senior Performance Marketing Manager
*Lime Credit Group - Fintech company*
*Sep 2018 - May 2020 - 1.5 years, Moscow*
- Orchestrated and fine-tuned ad campaigns in finance sectors including loans and credits across CIS, Mexico, and South Africa.
- Engineered web analytics frameworks utilizing Google Analytics, Data Studio, GTM, and OLAP cubes.
- Pioneered affiliate marketing initiatives, onboarding new affiliates and boosting lead generation.
### Key achievements:
- Rolled out end-to-end analytics, integrating Google Measurement Protocol, Google Analytics, Data Studio, and in-house CRM.
- Quadrupled traffic from paid channels and slashed cost-per-conversion for credits by over 3x.
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## Marketing Manager
*Edison — advertising agency*
*May 2017 - Aug 2018*
- Led and optimized ad campaigns across platforms like Yandex Direct, Google Ads, and Amazon.
- Engineered analytics via Google Analytics, Yandex Metrica, and K-50, and configured goal tracking with CMS systems including Bitrix and WordPress.
- Streamlined ad performance through keyword bidding, A/B testing, budget adjustments, and ROI tracking down to keyword level.
- Delivered robust reporting via Google Sheets and Data Studio, with automated daily exports and monthly KPI plans.
- Developed and executed employee training programs, featuring instructional videos, written guides, and insights into advertising and analytics best practices.